永不止步，永葆激情@联想

当企业的经验遇见光华思想的光芒，

当教授的智慧碰撞新鲜血液的灵感，

当企业、教授与学生们遇到整合实践，

他们之间究竟会发生怎样的故事？

他们一起又能创作出怎样的成果？

今日与你分享

2020北大光华MBA整合实践三方说之

联想

Part1:企业说

由于疫情的关系，很遗憾无法与学生们和教授线下见面，但是能通过一次次的连线，让我们慢慢走近彼此。联想很荣幸拥有这样的机会可以接触到两组优秀的学生们，让不同的想法和火花得以碰撞，这是和北大光华MBA第二次合作。

联想始终秉持着“永不止步”的精神，致力于推动社会发展，培养社会人才，通过这次校企合作，提供学生们将理论与实践结合的机会，使得学生们从实践中得到发展，实现企业与学校间的共赢。联想抱着这种信念，将和学生以及教授共同推进项目圆满完成。

联想集团数据中心全球战略部、数据中心方案中心及联想研究院都参与支持本次项目，联想数据中心战略部及方案中心提供学生们业务指导，并结合实际从国际的视野和角度给出方向性的建议，联想研究院提供相关专业的技术知识支持。

在项目过程中，我们常常被学生们的观点所打动，而徐敏亚教授的倾力支持和积极指导都让我们更有信心交出一份让双方都满意的答卷。我们从沟通交流中学习到很多来自不同领域的知识，这给我们创新业务提供了新的思路和方向，也希望学生们可以从这次项目中有所收获，我们相信所有经历都有价值和意义。

今年是与众不同的一年，但是我们很高兴大家都保持着激情和活力，每一次讨论会议都积极参与，会后也保证及时沟通和交流。我们非常感谢学生和教授这段时间的付出和努力，接下来的一段路我们携手一同走过，给我们的项目画上一个圆满的句号。

Part2:学生说

We are Team Spotlight, a team of international students from the full time MBA class in PKU.

Our team is like a melting pot of culture, with four individuals coming from different backgrounds and work experiences. Our group filled with many “Aha” moments as our diverse experiences allow each individual to bring perspectives and suggestions from many different angles.

To our team, Lenovo had portrayed a strong image as the company that had acquired IBM's PC division and held an unrivaled position in the global laptop market with the Thinkpad brand. It is of no surprise that all of our team members have encountered and used their products before (i.e. Lenovo Y50 Gaming Laptop and Lenovo ThinkPad).

Despite this, we had thought of Lenovo as a traditional manufacturing company with a niche market. It was not until after researching that we realized that Lenovo is so much more than that. On the product front, its continuous R&D efforts have allowed the company to build a wide product offering to deliver to anyone’s personal technology needs. In respect to supply chain management, the company’s innovate and proactive mindset to explore the potential of adopting new technologies, such as blockchain, further secure the company’s sustainability as a business and leadership position in the industry. In terms of marketing, Lenovo has a global reach serving customers around the world with a variety of products. Looking forward, adopting blockchain elements from Libra could allow Lenovo to reach out to and open up their ecosystem to more customers.

Throughout the project, it has been a breeze going into meeting discussions with the Lenovo team. They are very generous with their comments and directions on where and how our team should progress. The Lenovo team has a list of checkboxes that they would like to explore and is not hesitant to guide us in fulfilling these checkboxes. However concurrently, they are very flexible with their requirements, giving Team Spotlight a chance to research and discover new possibilities and willing to listen to these new discoveries.

Considering that Lenovo is the global leading company in the PC manufacturing industry, we knew that there would be a lot to learn about global operation management and strategy. We were drawn to the research topic from Lenovo. Although we did not have in depth knowledge in Blockchain, we acknowledged it to be one of the key technologies in the future. It was a research topic that was very forward looking, to anticipate the changes in the future and embracing them. It was a topic full of possibilities, especially in a large and matured organization like Lenovo. We were excited on the potential outcomes and breakthroughs we might have whilst embarking on this journey with Lenovo.

小组名称：Spotlight

小组成员：Clarissa Ng, Clinton Lau, Kyeongho Kim, Yu-ming Huang

Part3:教授说

徐敏亚教授

光华管理学院商务统计与经济计量系教授

整合实践项目不仅为MBA学生提供进入企业去实践学习的机会，也为光华管理学院的教授与企业之间搭建了沟通学习的桥梁。尽管不能面对面坐下来交流，但也为同学们和企业方的认真、投入和责任心点赞。两个团队都有各自的优势与特征，我不禁开始担心：对我而言，最后选谁进入角色，将会是非常艰难的选择。

北大光华MBA整合实践项目

北大光华MBA整合实践项目是MBA全日制班与国际班的必修课程，是一项具有社会公益性质的商业教育合作项目，旨在通过企业和学校联合打造的实践平台，解决企业当前存在的实际问题，并提高MBA学生的综合管理能力。作为一项体验式的课程，整合实践项目的基本框架为：在修完核心课程之后，学生组成小组，在学院教授指导下，深入企业执行一个具体的商业项目，提出改进建议和方案，并提交咨询报告向企业和指导教授汇报。每个项目都是由企业根据自身需求设计提供的真实课题，旨在解决企业当前存在的实际商业问题。2020年度整合实践项目由bat365在线平台网站光华管理学院MBA项目主办,GIO华兴控股集团联合主办。