The Behavioral Science in Action (BeSA) Conference 2024—Advancing Health Interventions
2024行为科学与政策干预学术研讨会—推进健康干预主题
The Behavioural Science in Action (BeSA) Conference invites researchers, practitioners, and experts from across the globe to engage in the exchange of insights, ideas, and collaborative endeavours within the realms of behavioural economics, behavioural intervention, and decision science. We seek to provide a platform for in-depth discussions centring around a specific theme each year that aims to foster collaboration between behavioural scientists, policy makers and industry practitioners. The 2024 BeSA Conference features in "Advancing Health Interventions," with a focus on exploring the intersection between behavioural science and health science.
bat365在线平台网站光华管理学院行为科学与政策干预（BeSA）研讨会致力于为行为科学家、政策制定者和行业从业者提供交流与合作的平台，共同推动行为科学与政策干预应用的发展。2024年行为科学与政策干预学术研讨会以“推进健康干预”为主题，重点探索行为科学与健康领域的交集。诚挚欢迎感兴趣的学术和政策研究人员与业界实践者报名参与。
Conference Program (Tentative) / 会议日程（拟）
bat365在线平台网站行为科学与政策干预研究中心
bat365在线平台网站光华管理学院行为科学与政策干预交叉创新团队
bat365在线平台网站光华管理学院于2022年成立了行为科学和政策干预交叉创新团队（简称“交叉团队”），并于2024年初依托学院成立了bat365在线平台网站行为科学与政策干预研究中心（简称“研究中心”），旨在打造基于行为经济学视角的世界顶尖政策与行为干预平台和跨学科研究团队。目前，已有来自应用经济学、金融学、市场营销学、组织与战略管理、管理科学与信息系统等多个学术领域学者积极参与到交叉团队及研究中心的科研活动中，参与者中包括多个国家级人才项目获得者及顶尖期刊的编委成员。至今，团队已在行为科学领域积累了大量顶级期刊的研究成果。
近年来，人工智能技术与行为科学的结合为经济政策设计带来了全新的可能性和独特的发展机遇。随着我国社会较高的数智化发展水平为行为干预应用带来的独特条件、优势和价值逐渐发展成熟，研究中心与交叉团队秉持“服务国家战略”的目标，就中国实践情境下的行为科学方法及其应用展开深入探索。团队通过模型的精准机理研究与参数估计，结合人工智能和大数据进行行为机制设计，并通过大规模实地实验探索低成本促进个体行为积极改变的有效途径，聚焦家庭金融、劳动力市场、教育医疗、可持续发展和数智经济等五大政策场景进行基于行为干预的经济政策设计和效果验证，并对行为干预在我国大规模推广中的重点科学问题进行系统化探讨，形成一系列服务国家战略、引领国际学术研究、提升社会福利的研究成果和政策建议。目前，研究团队已获得国家自然科学基金委“辅助经济政策设计的微观行为研究”重大课题之子课题“基于行为干预的经济政策设计”资助。
Peking University Behavioral Science and Policy Intervention Research Center
Peking University Guanghua School of Management Behavioral Science in Action Team
In 2022, Peking University Guanghua School of Management established the Behavioral Science in Action Research Team (the "Interdisciplinary Team"), an interdisciplinary research team focusing on the policy and intervention applications of behavioral economics. In early 2024, the Peking University Behavioral Science and Policy Intervention Research Center (the "Research Center") was founded with the support of the Guanghua School of Management, aiming to create a world-class platform for policy and behavioral intervention.
Currently, over 40 scholars from various academic fields such as applied economics, finance, marketing, organization and strategic management, management science and information systems actively participate in the research activities of the Interdisciplinary Team and the Research Center. Among the participants are several recipients of national talent funding programs and editorial board members of top academic journals. To date, the team has accumulated numerous publications in leading journals.
In recent years, the integration of artificial intelligence technology with behavioral science has introduced new possibilities and unique opportunities for the development of economic policy design. The high penetration rate of digital networks in China provides unique conditions, advantages, and value for the application of behavioral interventions. The Research Center and the Interdisciplinary Team, adhering to the mission to "serve national strategies," have been exploring the application of behavioral intervention methods within the Chinese context. The team conducts extensive mechanism research through large-scale field experiments utilizing artificial intelligence and big data technology to explore cost-efficient means to promote positive individual behavioral changes.
Research by the Interdisciplinary Team and the Research Center mainly includes the design, trial, and evaluation of behaviorally informed economic policies, as well as the systematic exploration of key scientific issues related to the large-scale implementation of behavioral interventions in China. The team identifies five application areas where behavioral intervention shows promising potential in Chinese society: household finance, labor market, education and healthcare, sustainable development, and the digital economy. Through research in these areas, the team aims to produce a series of research outcomes and policy recommendations that serve national strategies, lead international academic research, and enhance social welfare.
Currently, the research team has received funding from the National Natural Science Foundation of China for the major project "Micro-Level Behavioral Research for Assisting Economic Policy Design," for its sub-project titled "Economic Policy Design Based on Behavioral Interventions."
